Haptik

HQ: India
Founded Year: 2013
Company Type: Privately Held
Category: Call Center AI
This is CXSpy's primary classification of the Haptik software. The software may fit other categories as well.
Type: platform
CXSpy classifies CX software in one of two types (a platform or a tool). This is our view of the Haptik software.

Description:Haptik is a Mumbai conversational AI company that builds AI agents for customer support and sales over chat, WhatsApp, and voice. Aakrit Vaish and Swapan Rajdev founded it in August 2013, originally as a personal assistant app, and it later moved into enterprise chatbots. In April 2019 Reliance Jio bought a stake of about 87 percent in a deal reported at roughly $100 million, and the company now operates as Jio Haptik Technologies. Ahshad Jussawala is chief executive. Haptik sells AI agents that handle support questions, lead qualification, bookings, and order tracking, along with voice AI agents that it says work in more than 100 languages, an agent assist tool for human chat agents, and analytics. Through Interakt, its WhatsApp marketing and support platform for small businesses, it launched an AI for All offer in September 2025 priced from 10,000 rupees. Haptik says more than 500 enterprises use its platform. Named customers include JioMart, Jio Fiber, Swiggy, Zepto, Paytm, Sephora, and Tata Mutual Fund.

Haptik Call Center AI Software

About Haptik

Haptik is one of the older conversational AI companies in India. Aakrit Vaish and Swapan Rajdev started it in Mumbai in August 2013 as a chat-based personal assistant, then shifted to building chatbots for large consumer brands as messaging became the main way Indian customers contacted companies.

In April 2019 Reliance Jio acquired a stake of about 87 percent in Haptik in a deal reported at roughly $100 million. The company became Jio Haptik Technologies and has since built assistants for Jio businesses such as JioMart and Jio Fiber while continuing to sell to outside brands. Ahshad Jussawala now leads the company as chief executive, with Saumil Shah as chief technology officer.

The current product line centers on AI agents for customer experience. Haptik offers agents for support, sales, lead qualification, and bookings that run on web chat, apps, and WhatsApp, plus voice AI agents that it says support more than 100 languages. Smart Agent Chat gives human agents an AI copilot, Contakt rounds out the agent tooling, and an Insights Agent analyzes conversations.

Haptik also owns Interakt, a WhatsApp Business platform used by small and mid-sized sellers. In September 2025 it launched an AI for All offer through Interakt, priced from 10,000 rupees for 2,000 AI conversations, aimed at bringing AI agents to smaller Indian businesses.

The company says more than 500 enterprises use its platform. Named customers include JioMart, Jio Fiber, Swiggy, Zepto, Paytm, Sephora, PVR Cinemas, Hamleys, and Tata Mutual Fund.

Haptik Features

1. AI agents for customer support, order tracking, and FAQs on web, app, and WhatsApp

2. Sales AI agents for lead qualification, product discovery, and bookings

3. Voice AI agents with support for more than 100 languages

4. Smart Agent Chat with an AI copilot for human agents

5. Contakt for human agent teams handling escalated conversations

6. Insights Agent for conversation analytics and reporting

7. Interakt WhatsApp Business platform for small and mid-sized businesses

8. Integrations with CRMs, commerce platforms, and ticketing systems

Haptik Pricing

Haptik does not publish enterprise pricing, and its enterprise AI agents are quoted on request based on channels, volumes, and integrations. For small businesses, its Interakt platform launched an AI for All offer in September 2025 starting at 10,000 rupees for 2,000 AI conversations, according to Indian press coverage of the launch. WhatsApp conversation charges from Meta are billed on top.