Weekly

Weekly CX industry updates covering vendor news, deals, and market intelligence.

HMRC picks Salesforce for a £2.4bn CRM next to NiCE CXone, and TCN buys Abstrakt

The UK tax authority HMRC chose Salesforce over Pegasystems for a CRM contract worth up to £2.4bn, built to sit beside its NiCE CXone contact center program. The same week brought four acquisition deals (TCN and Abstrakt, CallTower and Momentum, Inworld and Ultravox, Salesforce and Listen Labs) and a run of voice AI launches from Decagon, Telnyx, and Zendesk.

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Salesforce launches AIforce. Talkdesk takes stores into CXA.

At Dreamforce on 15 Sep, Salesforce introduced AIforce so CRM context and governed actions can run inside Claude, Slack, and Lightning. The same week, Talkdesk launched Talkdesk for Stores, and Bandwidth said it will carry Salesforce's native Contact Center into more than 25 countries.

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SoundHound closes LivePerson. Genesys puts orchestration on agentic CX.

SoundHound AI closed its LivePerson acquisition on Sept. 4 after stockholders approved the deal two days earlier. The same week Genesys launched Navigator, Orchestrator, Contextual Intelligence, and an AI Control Plane at Xperience 2026, while Amazon Connect and Decagon shipped builder tools for agentic self-service and outbound.

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