Gupshup

HQ: United States
Founded Year: 2004
Est. # Employees: 900
Revenue: About $300M consolidated revenue (FY23, per Inc42)
This is merely an estimate of annual revenue for Gupshup.
Company Type: Privately Held
Category: Messaging
This is CXSpy's primary classification of the Gupshup software. The software may fit other categories as well.
Type: platform
CXSpy classifies CX software in one of two types (a platform or a tool). This is our view of the Gupshup software.

Description:Gupshup is a conversational messaging and AI agent platform that brands use for marketing, commerce, and customer support on WhatsApp, RCS, SMS, Instagram, and voice. Beerud Sheth co-founded it in 2004 as SMS GupShup, an Indian SMS social network, and it later moved into business messaging. The company is headquartered in San Francisco with large operations in India and offices in Indonesia, Colombia, Mexico, Brazil, Dubai, and West Africa. In 2021 Gupshup raised $340 million across two rounds led by Tiger Global and others at a $1.4 billion valuation. In July 2025 it added $60 million in equity and debt from Globespan Capital Partners and EvolutionX Debt Capital, without disclosing a new valuation. Gupshup says it has supported 50,000-plus businesses in more than 130 countries and handles about 120 billion conversations a year, with a team of around 900. Its Conversation Cloud covers campaigns, AI agents with human escalation, an agent copilot, and its fine-tuned ACE LLM. Self-serve WhatsApp API pricing is public. Homepage logos include Flipkart, HSBC, Netflix, Unilever, Tata, and Hotstar.

Gupshup Messaging Software

About Gupshup

Gupshup takes its name from the Hindi-Urdu word for friendly conversation. Beerud Sheth co-founded it in 2004 as SMS GupShup, which grew into one of India's largest social networks by 2010, before the company moved to selling messaging to businesses. As WhatsApp and RCS replaced SMS for many brands, Gupshup built its business around those channels and is a major WhatsApp Business API partner. It now sells the Gupshup Conversation Cloud and a set of industry-trained AI agents for sales, marketing, and support. Agents run on WhatsApp, Instagram, SMS, RCS, web, and phone, and hand complex cases to human teams. Gupshup also offers an agent copilot with suggested replies and summaries, drip campaigns triggered by reads and clicks, voice AI agents, and an avatar agent for websites. The company is headquartered in San Francisco and keeps most of its staff in India, with offices across Southeast Asia, Latin America, the Middle East, and Africa. TechCrunch reported $340 million raised in 2021 at a $1.4 billion valuation, led by Tiger Global with Fidelity and others, and a further $60 million in equity and debt in July 2025. Fidelity later cut its internal valuation of its stake. Inc42 reported consolidated revenue of about $300 million for FY23. Gupshup states 50,000-plus businesses served, 130-plus countries, 120 billion conversations a year, and roughly 900 employees across 12 offices.

Gupshup Features

1. Gupshup Conversation Cloud for omnichannel messaging orchestration

2. Industry-trained AI agents for sales, marketing, and customer support

3. Channels including WhatsApp, RCS, SMS, Instagram, Facebook Messenger, and web chat

4. Voice AI agents for phone and WhatsApp calls

5. Proprietary fine-tuned ACE LLM for personalized dialogue

6. AI Co-Pilot for human agents with suggested responses and summaries

7. AI-powered escalation from bots to human support teams

8. Event-triggered campaign automation and Click-to-WhatsApp ad journeys

Gupshup Pricing

Gupshup publishes self-serve WhatsApp API pricing at gupshup.ai: a Gupshup fee of $0.001 per template or session message, with Meta's WhatsApp message fees passed through at cost by country and category. Voice on WhatsApp is listed at $0.0001 per second for the Gupshup fee. Enterprise plans for AI agents and Conversation Cloud are quoted on request.