Mobilesquared Ltd Messaging Software

About Mobilesquared Ltd

Mobilesquared Ltd Messaging Software

Mobilesquared is a prominent company operational in the telecoms, messaging, and digital media sectors, led by a team with over 25 years of senior management experience. The company is driven by a profound understanding of the mobile industry, evidenced by its exceptional track record of pioneering new developments and achieving substantial business growth in digital messaging and mobile services. Before aligning with Mobilesquared, key personnel such as Hugh, a seasoned Non-Executive Director, played significant roles at major corporations including O2 Telefonica and Microsoft, contributing to their substantial growth in mobile advertising and services. Mobilesquared's expertise is grounded in its ability to forecast market trends and provide strategic consultancy services, leveraging extensive industry knowledge to navigate the complexities of the telecom landscape.

Mobilesquared offers a suite of products and services designed to empower clients with deep market intelligence and insights into the business messaging and CPaaS (Communications Platform as a Service) markets. The company is distinguished by its comprehensive data collection and analysis capabilities, including the development of the innovative Messageverse service – a cloud-based data universe that provides immediate access to a wealth of messaging channel data across 200 countries. This platform, in particular, demonstrates Mobilesquared's commitment to delivering actionable intelligence that enables businesses to make informed decisions quickly. With options like market report subscriptions, detailed SMS market datasets, and pay-as-you-go data searches through the Messageverse, Mobilesquared caters to a wide range of client needs, offering bespoke solutions that address the challenges and opportunities within the mobile messaging ecosystem.

Mobilesquared Ltd  Features

Mobilesquared.co.uk specializes in providing mobile market intelligence, particularly focusing on business messaging intelligence across various sectors. They offer valuable insights and data-driven forecasts that aim to shape the messaging strategies of world-leading brands. Their clientele includes industry leaders looking to enhance their messaging tactics, indicating that their services are trusted and utilized by prominent organizations.

Key features and offerings by Mobilesquared.co.uk include:

1. **Mobile Messaging Intelligence**: They supply in-depth insights into business messaging, which are critical for companies looking to optimize their communication strategies. This intelligence covers a wide range of messaging platforms and technologies, making it a versatile tool for businesses in different sectors.

2. **Audience Data and Forecasts**: Mobilesquared provides audience data and forecasts, which are essential for businesses looking to understand market trends and anticipate future developments in mobile messaging. This information allows companies to make informed decisions and tailor their strategies to market dynamics.

3. **Industry Sector Insights**: Their services are not limited to a single industry but span various sectors, indicating a broad applicability of their intelligence and data reports. This inclusivity ensures that businesses from different fields can leverage Mobilesquared's insights for their messaging needs.

4. **Access to Free Data Reports**: Mobilesquared offers free reports covering all aspects of the global messaging market. This service is particularly beneficial for businesses seeking to gain a preliminary understanding of the market landscape or those looking for specific data points without a significant investment.

5. **Support for Various Messaging Platforms**: Insights provided by Mobilesquared cover a range of messaging platforms, including SMS, RCS (Rich Communication Services), WhatsApp, and CPaaS (Communications Platform as a Service). This comprehensive coverage ensures that businesses can develop multi-faceted messaging strategies that cater to diverse customer preferences and behaviors.

In conclusion, Mobilesquared.co.uk offers a robust suite of services and intelligence for businesses aiming to refine their mobile messaging strategies. By providing market intelligence, audience data, sector-specific insights, and coverage of multiple messaging platforms, Mobilesquared equips businesses with the tools necessary to engage effectively with their audience and stay ahead in the dynamic mobile messaging landscape.

Mobilesquared Ltd  Pricing

Mobilesquared.co.uk offers its APIs and datasets with pricing plans ranging from £5,290 / year to £5,290 / year. They also provide free samples for individual data requirements.

Mobilesquared Ltd  Customers

Mobilesquared.co.uk provides business messaging intelligence to various sectors, shaping the messaging strategies of the world’s biggest brands. Their research into Communications Platform as a Service (CPaaS) highlights the importance of this fast-growing communication industry in improving customer service and engagement. Notably, they discuss several prominent CPaaS providers who serve as examples of companies leveraging Mobilesquared's intelligence or services, either directly or as part of the broader industry landscape. These providers include:

1. **Twilio** - Known for transforming customer experiences through flexible APIs, Twilio counts Marks & Spencer, Deliveroo, Stripe, and Vacasa among its users. These companies utilize Twilio’s services to engage with their customers across various digital channels effectively.

2. **Microsoft Azure Communications Services** - Following the success of Microsoft Teams, this platform offers rich communication, video, and SMS APIs. Its introduction signifies Microsoft's commitment to enabling businesses to deploy applications across any device or platform, striving for improved customer interaction.

3. **Bandwidth** - Positioning itself as the universal platform for global enterprise communications, Bandwidth provides cloud-ready voice, messaging, and emergency services. Its clientele includes high-profile companies like Google, Microsoft, Zoom, Uber, and Wish, emphasizing its broad applicability and reliability in facilitating enterprise-grade communications.

4. **Plivo** - As an SMS and Voice API platform, Plivo focuses on enabling businesses to communicate with their customers on a global scale. Rated highly for cloud communication platform providers, Plivo is dedicated to customer success, evidenced by its emphasis on reliability and accessibility.

5. **Nexmo® (now part of Vonage)** - Specializing in integrating SMS, voice, video, and two-factor authentication into apps through Vonage communication APIs. Nexmo has collaborated with notable brands such as Glassdoor, Coca-Cola, and Dominos, showcasing its versatility and effectiveness in enhancing customer communications.

These examples illustrate the diversity of Mobilesquared.co.uk’s influence and the broad application of their intelligence and services across major companies and sectors. Through their work, Mobilesquared.co.uk enables these businesses to facilitate seamless customer experiences, tailor communications to individual customer needs, and ultimately improve customer satisfaction and engagement.

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Recent Mobilesquared Ltd News

MobileSquared and GTC Form Strategic Alliance to Enhance Messaging Services
Mobilesquared and Global Telco Consult have formed a strategic alliance to offer messaging intelligence and consultancy services to Mobile Network Operators, platform providers, and enterprises. This partnership aims to provide a robust suite of services designed to enhance understanding of market dynamics and facilitate strategic initiatives more effectively. For inquiries, contact James Lasbrey at Global Telco Consult or Nick Lane at Mobilesquared.

May 09, 2024


5% of application-to-person SMSs were fraudulent in 2023
A report co-authored by Enea and Mobilesquared found that between 19.8 billion and 35.7 billion fraudulent messages were sent in the messaging ecosystem in 2023. This fraudulent activity, known as artificial inflation of traffic (AIT), cost brands €1.16 billion and accounted for 4.8% of all Application-to-Person (A2P) SMS traffic. For more details, the report can be downloaded from mobilesquared.co.uk.

March 04, 2024


CPaaS Providers’ Trust in SMS Will Drop by Nearly 25% Between 2023 and 2025, According to Research from XConnect and Mobilesquared
According to a report from Mobilesquared and XConnect, trust in SMS among Communications Platform as a Service (CPaaS) providers is expected to decrease by nearly 25% between 2023 and 2025, while trust in Rich Communication Services (RCS) and WhatsApp is projected to rise significantly. The research highlights that SMS remains the most used and effective messaging channel despite growing concerns over fraud and its long-term impact on trust.

February 26, 2024


CPaaS Providers’ Trust in SMS Will Drop by Nearly 25% Between 2023 and 2025, According to Research from XConnect and Mobilesquared
According to research from XConnect and Mobilesquared, trust in traditional communication channels is diminishing, with a nearly 25% drop in CPaaS providers' trust in SMS predicted between 2023 and 2025. Despite this decline, SMS remains the most engaging and effective messaging channel for CPaaS providers, according to the report 'Do We Still Have Trust in Communications?' by XConnect and Mobilesquared.

February 17, 2024


Surging SMS rates damages long-term opportunity for A2P SMS, says Mobilesquared
According to a report from mobilesquared.co.uk, the cost of sending international A2P SMS has nearly doubled since mid-2021, with over 90% of mobile operators increasing their fees, leading to brands seeking alternative communication channels. The rise in exclusivity deals and increased pricing has resulted in higher levels of fraud on SMS, impacting the industry negatively and potentially costing $14.36 billion in revenues by 2027.

September 26, 2023