ASAPP

HQ: United States
Founded Year: 2014
Company Type: Privately Held
Category: Call Center AI
This is CXSpy's primary classification of the ASAPP software. The software may fit other categories as well.
Type: platform
CXSpy classifies CX software in one of two types (a platform or a tool). This is our view of the ASAPP software.

Description:ASAPP is a Call Center AI platform built for large, complex enterprise contact centers that want automated resolutions without ripping out existing CCaaS and CRM systems. The company is based in New York and is privately held. Its current product is ASAPP CXP, an AI-native customer experience platform that gives each customer a dedicated AI agent, then coordinates human agents when the AI needs help. GenerativeAgent handles voice and digital conversations, reasons over context, and takes actions in connected systems. Human-in-the-Loop Agent, or HILA, keeps the same conversation going while a person provides guidance instead of a cold transfer. Interaction Intelligence stores a lifelong customer record so later contacts start with history. Build, Observe, and Integrate tools cover agent design, testing, governance, and connections to the rest of the stack. ASAPP does not publish seat or usage prices. Buyers are directed to demos and a product tour. Official pages name American Airlines, JetBlue, Dish, Altice USA, Tangerine Bank, and Assurant as customers, with additional anonymous Fortune 100 telecom and insurance results. No current public market listing, employee count, or revenue figure appears on vendor, Wikipedia, IR, or press pages reviewed for this record. Founding year is listed as 2014 on the homepage schema. The company timeline dates the legal founding story to June 2015.

ASAPP Call Center AI Software

About ASAPP

ASAPP is a privately held contact center AI company that sells an AI-native Customer Experience Platform for large enterprise service operations. The official homepage schema lists a 2014 founding date. The company timeline on the About page dates the founding story to June 2015. Headquarters are in New York. ASAPP CXP is positioned as a system that unites channels, data, and workflows so a branded AI agent can resolve customer issues on voice and digital, with humans in the loop when needed. GenerativeAgent is the customer-facing AI agent. Official product pages describe natural-language conversations, connections to CRM and CCaaS systems, safety controls, observability, and a Human-in-the-Loop Agent workflow branded HILA. Other published modules include Interaction Intelligence, Build tools for orchestration and simulation, Observe dashboards, integrations, and safety and security features such as redaction and automated testing. The company says it has served large contact centers for more than a decade, launched GenerativeAgent in May 2024, and launched ASAPP CXP in November 2025. The company page lists Katie Stein as chief executive officer. ASAPP does not publish a public price list. There is no ticker. Employee count and revenue are not stated on official pages, Wikipedia, or a readable Crunchbase snapshot. Named customers on ASAPP.com include American Airlines, JetBlue, Dish, Altice USA, Tangerine Bank, and Assurant.

ASAPP Features

1. GenerativeAgent, a customer-facing AI agent for voice and digital that understands, reasons, and takes action to resolve issues.

2. ASAPP CXP orchestration that unites channels, systems, data, and workflows instead of a rip-and-replace CCaaS swap.

3. Human-in-the-Loop Agent (HILA) so people can guide the AI without breaking the customer conversation.

4. Interaction Intelligence that builds a lifelong customer record from intent, conversation, and context.

5. Build tools for drag-and-drop orchestration, API connectors, simulation, and pre-production testing.

6. Observe dashboards for real-time QA, governance, auditing, and visibility into how the AI acts.

7. Integrations with existing CRM, CCaaS, and core systems so the AI can act in the current stack.

8. Safety and security controls including safety agents, data governance, redaction, attack protection, and automated testing.

ASAPP Pricing

No public pricing page was found on asapp.com. The site routes buyers to Book a Demo, a product tour, and an ROI calculator. No seat, minute, or package prices are published.