Invoca

HQ: United States
Founded Year: 2008
Phone: +1 (877) 586-1410
Est. # Employees: 400
Revenue: $100M+ ARR (company-stated)
This is merely an estimate of annual revenue for Invoca.
Company Type: Privately Held
Category: Call Tracking
This is CXSpy's primary classification of the Invoca software. The software may fit other categories as well.
Type: platform
CXSpy classifies CX software in one of two types (a platform or a tool). This is our view of the Invoca software.

Description:Invoca is an AI-powered revenue execution and conversation intelligence platform for inbound lead conversion. Marketing, ecommerce, and contact center teams use it to attribute phone calls back to campaigns, score conversation quality, and turn more of those leads into appointments and sales. The product sits between paid media, the website, and the phone channel. Dynamic number insertion tags inbound calls to keywords, ads, and sessions. Signal AI then analyzes 100 percent of recorded conversations for intent, outcomes, and agent performance. PreSense can pass digital-journey context to agents when a call arrives. Nico is the vendor's AI revenue conversion agent for voice and SMS, built to engage and qualify leads around the clock and book or route the ones that matter. Public packaging is quote-based Pro, Enterprise, and Elite for brands and agencies, plus separate pay-per-call editions. Official about copy names Mayo Clinic, Mutual of Omaha, and Verizon. Invoca was founded in 2008, remains privately held, and lists Santa Barbara, California as headquarters. Company materials state more than 400 employees and that the business has been scaled beyond $100 million in ARR. Pricing dollars are not published on the rate card.

Invoca Call Tracking Software

About Invoca

Invoca is a privately held conversation intelligence and revenue execution company founded in 2008, formerly known as RingRevenue. Official LLM and about pages list headquarters in Santa Barbara, California, with a published US mailing address at 8605 Santa Monica Blvd, Suite 56543, West Hollywood, CA 90069. The main US phone listed on the LLM info page is +1 (877) 586-1410. The platform connects digital campaigns to inbound phone and SMS conversations so marketing and contact center teams can attribute spend, qualify leads, and convert more of those interactions into revenue. Named capabilities include AI call tracking with dynamic number insertion, Signal AI conversation analytics, PreSense digital-journey signals for agents, AI quality management, call routing and IVR, and Nico, an AI revenue conversion agent for voice and text. Public pricing is quote-based across Pro, Enterprise, and Elite tiers, with add-ons for Signal AI, PreSense, and quality management. Invoca states it has raised $184 million from investors including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. Official about copy names Mayo Clinic, Mutual of Omaha, and Verizon. Gregg Johnson is CEO. Colin Kelley is listed as founder. The company is not publicly traded. Invoca's own LLM info page, last updated June 2026, lists 400-plus employees. The CEO biography on the about page states the business has been scaled beyond $100 million in ARR. No exact annual revenue figure was published on the pages reviewed.

Invoca Features

1. AI call tracking: Dynamic number insertion attributes inbound phone conversions to campaign, keyword, ad, and session.

2. Signal AI: Patented conversation analytics that scores 100 percent of calls for intent, outcomes, topics, sentiment, and agent KPIs.

3. Nico AI revenue conversion agent: Voice and SMS agent that engages, qualifies, books, and routes inbound leads around the clock.

4. PreSense: Passes real-time digital journey signals to contact center agents at call arrival.

5. Quality management: AI scorecards and coaching that automatically score agent performance and compliance.

6. Marketing attribution and PPC optimization: Feeds offline phone conversions into Google Ads, Meta, Microsoft Ads, and other platforms.

7. Intelligent call routing and IVR: Routes callers by intent, journey data, and business rules, with configurable IVR.

8. Invoca Exchange integrations: No-code connections to ad platforms, CRMs, CDPs, and CCaaS tools.

Invoca Pricing

Public vendor packaging is quote-based with annual contracts. Brands and agencies: Pro (6,000 annual local or toll-free numbers, 5 custom Signals), Enterprise (12,000 numbers, 50 Signals; listed as most popular), Elite (18,000 numbers, 100 Signals, includes PreSense and intelligent routing). Pay-per-call editions: Performance Professional and Performance Enterprise with the same number counts. Add-ons listed on the pricing page include Signal AI, Quality Management and Agent Coaching, and PreSense. Dollar amounts are not published. Invoca says pricing varies by organization size, number count, and contract length.