CleverTap Customer Engagement Platform

CleverTap is a customer engagement and retention platform designed to elevate the consumer experience through advanced analytics and a suite of marketing tools. This platform captures user interactions across various touchpoints, such as mobile apps and websites, to provide businesses with a holistic view of customer behavior and engagement. With capabilities that extend from real-time analytics to predictive insights, CleverTap enables businesses to make informed, data-driven decisions. Its unique AI functionality offers companies the means to craft personalized experiences aimed at retaining their most valuable customers. This all-in-one engagement platform is trusted by major brands across the globe, including notable names like Electronic Arts, AirAsia, and Tesco, showcasing its capability to unlock limitless customer lifetime value through innovative engagement strategies.

CleverTap’s product and services spectrum is designed to drive growth and improve user retention through personalized customer interactions. The platform offers comprehensive app analytics, enabling marketers to track and analyze user actions, segment users based on their behavior, and run targeted campaigns to these segments. It supports a wide range of communication channels, including in-app messaging, push notifications, email, and SMS, allowing businesses to reach users on their preferred platform with tailored messages. Moreover, CleverTap’s predictive analytics tools empower businesses to foresee user behaviors, such as churn or conversion likelihood, facilitating proactive engagement strategies. Through its dashboard, SDKs, APIs, and integrations with various third-party platforms, CleverTap provides a robust infrastructure for implementing a cross-channel marketing approach, arming businesses with the tools to segment their audience, personalize interaction at scale, and optimize campaigns through real-time insights and A/B testing.

CleverTap is a powerful customer engagement and retention platform designed to help businesses drive growth through personalized experiences. At its core, Clevertap provides intricate user behavior analysis tools that enable businesses to understand their customers better and tailor their engagement efforts accordingly.

Key features of CleverTap include:

1. **User Identification and Segmentation**: CleverTap allows businesses to identify and categorize users into different segments based on their behavior, preferences, and engagement patterns. This segmentation is crucial for personalizing marketing efforts and increasing the effectiveness of campaigns.

2. **Tracking & Reporting**: The platform offers comprehensive tracking and reporting capabilities that give businesses insights into user actions and campaign performance. This feature helps in understanding what works and what doesn't, enabling data-driven decision-making.

3. **Dashboard and Analysis Tools**: A centralized dashboard provides a holistic view of all key metrics and analytics. The detailed analysis tools help in dissecting campaign performances, user behavior, and other critical data points that are essential for optimizing marketing strategies.

4. **Campaign Analysis and Management**: With CleverTap, businesses can create, manage, and analyze marketing campaigns across multiple channels. The platform's ability to analyze the effectiveness of these campaigns in real-time is invaluable for tweaking strategies on the fly to achieve better results.

5. **Enhanced Push Notification Delivery**: CleverTap has made significant strides in optimizing push notification delivery to ensure that messages reach users at the right time and in the most engaging manner. This feature is vital for maintaining high levels of user engagement and retention.

6. **CRM, Alerts/Notifications, and Churn Management**: As part of its comprehensive suite, CleverTap integrates CRM functionalities along with real-time alerts and notifications. It also provides tools for churn management, helping businesses identify at-risk users and intervene with targeted strategies to retain them.

7. **A/B Testing**: The platform supports message A/B testing allowing businesses to experiment with different strategies and identify what resonates best with their audience.

8. **Implementation and Integration**: CleverTap is designed for easy integration with a business's existing mar-tech stack. The time required for integration can vary but some customers have successfully integrated within a week, depending on the skills of the software developer and the metrics needed to be tracked.

CleverTap offers various pricing plans for its customer engagement platform, tailored to accommodate the needs of businesses of different sizes. For startups, there's an Essentials Plan that starts at $75 a month for 5,000 Monthly Active Users (MAU). This plan is part of the CleverTap for Startups Program and operates on a pay-as-you-grow model, allowing for monthly payments without an annual commitment. The Essentials Plan is designed to be flexible, offering the option to choose add-ons and the ability to easily migrate to Enterprise plans as the startup scales.

CleverTap's all-in-one customer engagement platform is utilized by a wide range of global companies to enhance their customer retention and lifetime value (LTV). Some notable customers who have benefited from CleverTap's services include prominent names across various industries:

1. **Electronic Arts (EA)** - A leading global interactive entertainment software company, known for its video games, uses CleverTap for engaging its users more effectively.

2. **TiltingPoint** - A publishing and development partner for top-tier mobile game developers, TiltingPoint leverages CleverTap to improve user engagement and retention.

3. **Gamebasics** - A company that develops online football management games uses CleverTap to analyze user behavior and optimize engagement strategies.

4. **Big Fish** - As a producer and distributor of casual games, Big Fish utilizes CleverTap’s analytics and marketing automation to enhance user experience.

5. **MobilityWare** - Known for creating enjoyable and engaging mobile games, MobilityWare relies on CleverTap for user segmentation and targeted marketing campaigns.

6. **TED** - The non-profit organization devoted to spreading ideas primarily through short, powerful talks, uses CleverTap to engage its global audience effectively.

7. **English Premier League** - One of the world's most watched football leagues utilizes CleverTap to personalize fan experiences and engagement.

8. **TD Bank** - A major North American bank, using CleverTap to understand customer needs better and personalize banking experiences.

9. **Carousell** - A consumer-to-consumer marketplace app for buying and selling new and secondhand goods, Carousell uses CleverTap for driving user engagement and retention.

10. **AirAsia** - Asia's largest low-cost carrier, relies on CleverTap for optimizing customer journeys and improving passenger experience.

11. **Papa John’s** - A prominent pizza restaurant chain that engages its customers and personalizes marketing efforts using CleverTap.

12. **Tesco** - One of the world's leading multinational groceries and general merchandise retailers, utilizes CleverTap to enhance customer engagement and retention.

From these customers, it is evident that CleverTap's services span across various sectors including gaming, non-profit, sports leagues, banking, online marketplaces, airlines, and food and beverage, indicating a flexible and robust platform capable of supporting diverse engagement strategies.